Beachside luxury for tourists

There’s more than meets the eye to beautiful Sealinks Golf Resort in Phan Thiet. An internationally recognized consulting company began working on the concept of the hotel before even the first brick was laid.

Sealinks Golf Resort is a 134 hectare five-star resort in Phan Thiet Town – the political, economic and administrative center of Binh Thuan Province.

Surrounded on three sides by ocean, it is part of the Sealinks Vietnam chain of entertainment and hospitality complexes.

All 245 hotel rooms have a large balcony and look over the swimming pool, golf course and the ocean.

The 220-meter-long pool, stretched across the front of the rooms, is a great place swim, sunbathe and relax.

It’s like a peaceful oasis with white sand under foot and the blue sea beyond.

Sealinks Golf Resort has a conference room for 500 people.

It is an ideal place for business functions.

Orchid Hospitality Consulting Company is the professional management consultant for the builder and owner of the resort, Rang Dong Construction and Installation Company.

Nguyen Dinh Toan, director of Orchid Hospitality Consulting, says his company invested a lot of time and energy to prepare for this project.

According to Toan, building a beautiful hotel is not as difficult as developing a good business plan.

His job is to find the best way to: attract and maintain customers; take its trademark to the international market; and make it successful.

It is not a small challenge. The trademark must be formed before the hotel is built, Toan says.

“In every project Orchid undertakes, we thoroughly study the locality, present and future competition, the market trends and fluctuations and the main sources of customers.

We need to do this so we can set a policy on price structures, advertising strategies and be able to analyze market shares and sensitive elements in the market,” Toan says.

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