Thailand 'goes all flash'

Thailand 'goes all flash' Thailand is throwing off the shackles of its backpacker image and establishing itself as a flashpacking favourite, according to Luxury Travel Magazine.

Although its reputation as a cheap holiday destination precedes it, Thailand is one of the world's growing luxury travel destinations.

According to the Kuoni Long Haul Report 2008, Thailand was the second most popular travel destination among UK tourists, renowned for its beaches and spa services.

Alyson Cook, editor of Luxury Travel Magazine, explained that Thailand "appeals to the baby boomers looking for more privacy and looking for more understated luxury".

"They have also perfected the spa side of the market and that, increasingly, is very high on the luxury travellers' list; a decent spa is almost a pre-requisite," she added.

The Kuoni report also found that Thailand has become particularly popular for the personal boutique-style holiday offered to tourists.

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